Wednesday, 20 October 2010

1. Exploring and Evaluating Promotional Material for Existing films: The Lovely Bones


1. The colour design that is used for The Lovely Bones is a little bit different through out the website. Having a mixture of different colours on the Home Page, on the left darker colours e.g. dark blue, black, shades of orange and yellow, which are blended in with the colours on the right. These colours are shown as being yellow, orange colours and white. In the middle of the image, a blend between the light colours and dark colours are mixed together by the colour of purple. On the whole the home page is different from the character page, gallery page and the synopsis page. All these pages are different because they have used different background images. These colours and background images are different because it shows the viewers the genre of this film, which so far is shown as being fantasy, drama and from what the movie is about mystery.

2. The principal of design that is designed on this website is similar in the way the set out the pages. From the home page to the character page the layout is the same having a boarder around the important parts that are inside of the boarder and with the irrelevant information outside of the boarder. Of course the repetition of the title of the film is shown on every page in big print. The repetitions of different lists are placed on top of the page with the title of the film (I don’t know what it’s called but it’s information that you click on to find out what the film is about, character list and other information). Also, on the bottom of the page is the further information on different website e.g. Facebook, Twitter and other website that allow the viewers to follow the film.

3. The overall feel of the website is shown as being clean, bright and dark with having both dark and bright colours to show what the genre is about. The colours present the feeling of the film, with bright colours and ships in bottles (synopsis page) show one of the sub-genres of the film, fantasy. With dark colours on the Gallery Page, you have the feeling of the film has another sub-genre, which is shown as mysterious and dramatic. This is very affect in how you feel: scared, uncertain and distressed. With the different colours that are represented, you can pick out the genre of the film by the colour system and background image.

4. You can’t really tell what genre this is directed towards because they have different sub-genres that can say that it’s a fantasy with mysterious elements of the film or a dramatic film with elements of a little bit of violence. But if you haven’t seen the film you would like that this film was directed to 15 and over. But if you have seen this movie you would have shown this film to a younger audience younger because the film has a good message in it for the younger audience. 15 years and older is the age that this film is directed towards, this is just a guess. I believe that it’s direct towards this target audience because (as I said before) it shows a dark side of what this film is about e.g. the gallery backdrop page. Again the colours tell us whom this film is directed towards.

5. What I like about this website is that it shows you a clear statement about what this film is about and what genre is about. It’s a good movie that have a good website showing the element of a sub-genre of fantasy. It is very clear about where objects are and it has a good element of sound. This is very affect where it tells you what kind of film this is, but annoying also.
I don’t believe there is anything about this website that I don’t life because everything about it is good and it blends well with what the movie is about.

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